4 Gravure technologies raising the bar in packaging print

A cylinder defect found late doesn’t just cost money.
It costs schedules, materials, and trust.

Q-Trac scans and analyzes cylinders early, so issues are found while you still have time to fix them.

Less waste.
Fewer surprises at the press.
More consistency for the brand.

3) Cellaxy laser engraving — precision where it actually matters

Some jobs expose the limits of traditional engraving fast:
fine vignettes, gradients, whites, metallics, technical inks.

Cellaxy uses direct laser engraving to improve sharpness and ink control, with benefits like:

  • consistent results (no stylus wear)

  • controlled ink transfer (cell geometry)

  • higher precision for demanding applications

Not every job needs it — electromechanical still makes sense for plenty of work.
But when detail and repeatability matter, laser engraving can be a real edge.

4) 3D mockups — faster approvals, less wasted sampling

The approval loop can be a bottleneck: print tests, ship samples, revise, repeat.

3D mockups let brands review packaging digitally (effects, materials, finishes) before cylinders are even engraved.

For printers, that usually means:
shorter lead times, fewer last-minute changes, less wasted material.

The point

These technologies do different things.
But they share one outcome:

gravure becomes more competitive — not only on quality, but on production.

More sustainable.
More reliable.
More precise.
More agile.

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Why Smart Brands Use Digital Packaging Mockups Before Printing